Aveda be curly advanced™ Shampoo
Description
What it is: A game-changing shampoo for curly, coily and wavy hair that replenishes with an essential peptide derived from plant proteins.Who it's for: Ideal for curly, coily and wavy hair types.What it does: This silicone-free shampoo for curly hair types removes impurities and product buildup from hair and scalp. When used with be curly advanced conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined. How to use: Massage shampoo into wet hair and scalp. Rinse. Follow with be curly advanced conditioner (sold separately).Pro tips: For tight curls and coils: on wash days, use be curly advanced shampoo, intensive curl-perfecting masque and curl-perfecting primer, then style with coil-definer gel (all sold separately). Co-wash curls and coils between wash days to gently cleanse without stripping. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl-perfecting primer, then style with curl-enhancer cream. Swap conditioner for the intensive curl-perfecting masque (all sold separately) every 2–3 wash days, depending on your individual hair needs. 8.3 oz. Paraben-free; phthalate-free; sulfate-free; silicone-free; gluten-free; mineral oil–free; petrolatum-free; formaldehyde-free; paraffin-free; synthetic fragrance–free; triclosan-free; triclocarban-free; sodium lauryl sulfate–free Leaping Bunny–certified for a commitment to cruelty-free testing Vegan Made in the USA This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
